Deployed at Geizhals
danube for e-commerce
Our explainable product-ranking engine, live at Geizhals — one of Europe's largest price comparison platforms.
- 3–7%
- Interaction rate
- Industry average: <1%
- 2–5%
- Conversion rate
- Industry average: <0.5%
- 72%
- Net conversion
- Conversion per unique interaction

danube for e-commerce is the product we built for Geizhals, Austria's biggest platform for finding a product's best price. It ranks millions of offers against what a shopper actually cares about — price, delivery, ratings, specifications — instead of a single hard-coded sort order. Every result is explainable, and the ranking adapts as the shopper adjusts their priorities.
A plugin on the product page
We built a product comparison plugin that Geizhals integrated directly into their product pages. Browsing a product surfaces alternatives with similar or better price/value, side by side with the item you are looking at.
No user data required
Recommendations are personalised to the visitor's preferences without collecting, storing or profiling any personal data — the model infers why someone is browsing a product from the session itself.
Compare and boost features
Right on the product page shoppers can compare features across alternatives and add an extra boost to the attributes that matter most to them — the comparison re-ranks instantly.
Live at scale in Austria
Geizhals is the biggest platform for finding a product's best price in Austria; danube for e-commerce runs in production across its catalogue, for example in the mobile phone category.
“The cool thing about this solution is that danube.ai finds out why a user browses a product. It works really well — without any user data.”
Capabilities
Multi-criteria ranking
Weigh dozens of product attributes at once without training a model on historical clickstreams.
Live preference control
Users move a slider, the ranking recomputes in milliseconds — no retraining, no batch job.
Explainable results
Every position can be traced back to the criteria that produced it.
All products
Try Genetic AI on your own data
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